People Like FOX News. Actually, Really They Do!

 


According to the January 2022 Harvard-Harris Poll (PDF), the FOX News favorable/unfavorable rating is 46% to 37%. That's a favorable rating of Plus 9! For some perspective, CNN rates 41% to 42%, or unfavorable by -1.

FOX News has a big lead over MSNBC and CNN combined in the latest AdWeek primetime ratings:

 Week of January 17-23

Cable News Network    Primetime Audience (ave. mil.)   Cable Rank Overall (incl. ESPN, etc.)

     FOX                                 2.43                                                # 1

     MSNBC                           1.19                                                # 3

     CNN                                 0.58                                               #14

    MSNBC + CNN                 1.77

FOX News also holds all five slots in the cable news' Top 5 ranking, with MSNBC's Rachel Maddow down to #7:    

Top Cable News Shows       Network      Audience (mil., Jan 17-21)  
 
1. The Five                                 FOX                          3.74                                
2. Tucker Carlson Tonight       FOX                          3.39                         
3. Hannity                                   FOX                          3.17                           
4. Brett Baier                              FOX                          2.71                             
5. Ingraham Angle                     FOX                          2.31  
 
7. Rachel Maddow                    MSNBC              
 
Comparing cable news shows to those on the three leading networks is apples to oranges. First, network entertainment programming in primetime is a bigger draw. Second, the networks, with their local outlets, have a wider reach than cable. Third, network news -- just 22 minutes minus commercials -- is slanted toward soft segments. Nevertheless, network news does better:      
 
 Network News Shows        Network      Audience (mil., Jan 17-21)
 
David Muir                                 ABC                              8.96
Lester Holt                                NBC                              7.82
Norah O'Donnell                       CBS                              5.70
 
The gap between O'Donnell and the top FOX News show (The Five) is -2 million. And Brett Baier's hard news show is even farther behind, -3 million, with an audience less than half that of O'Donnell's. Apples and oranges. If it's news you're after, go FOX.      
 

 

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